As America’s more than 30 million small businesses grapple with the effects of the global coronavirus pandemic, Forbes’ fifth annual Small Giants list highlights 25 privately owned companies whose commitment to greatness over fast growth has enabled them to best serve their customers, employees and communities, all while maintaining profitability. They include a national fitness bootcamp, a chain of Mexican bakeries and a vineyard with 100-year-old roots in Chile’s Casablanca Valley.

LOCATIONS: Hadley, Massachusetts

FOUNDER(S): Delcie Bean

2019 REVENUE: $6.5 million

STAFF SIZE: 50

Call Paragus’s office, and you’re greeted by the voice of Morgan Freeman. Recordings from The Shawshank Redemption spice up the firm’s phone tree, part of Delcie Bean’s mission to make IT fun for clients and employees alike. In 2016, he implemented an employee stock ownership program and began airing weekly YouTube addresses to his staff to provide full transparency on the company’s ongoings. “I explain it as: ‘I’m speaking to you not as employees, I’m speaking to you as my business partners,’” Bean says. “We cover all kinds of topics—my lawyers don't always love them.”